Design Principles: Task 3 Development & Design

 3/3/2025 - 17/3/2025 Week 5 - Week 7

Komugi Uchibori / 0363900

Design Principles / Bachelor of Design (Hons) in Creative Media

Task 3 Development & Design


MIB


  • Summary of Task 3
  1. Select one idea from Task 2 and develop the ideas like color and composition with design principles in mind.
  2. Create the final design in A4 size, JPEG format in at least 300 dpi pixel size. 
  3. Write a 200-word explaning these:
  • the decisions made in the design 
  • the meaning/purpose of the design
  • the design principles that I used in the design. 

Task 3 Development & Design

  • Original poster

Fig.1-1 Promotional poster for N's COLLECTION (2024)
Artist: Yuni Yoshida
Published: August 8th, 2024
Medium: Digital
Tools: Photoshop

  • Selecting idea (sketch)
Fig.1-2 Selected sketch

  • Developing the idea 
Fig.1-3 Developing color & its placement

Visual elements are already noisy, so I explore the color placement to let the viewer know that this is an advertisement for color contact lenses. However, I decided to stick with the initial sketch stage based on the lecturer's advice.

  • Making process
Fig.1-4 Process in final poster

Fig.1-5 Poster before feedback

Based on the feedback by my lecturer, which is keeping the painting style consistent and changing the letter's size, I refined my work (Fig.1-6). 

  • Final poster
Fig.1-6 N's Collection

The design in this poster aims to let the viewers imagine that this is an advertisement for color contact by relating the eyes and macarons. This poster can be interpreted as whether she is about to eat a macaron or put colored contacts into her eyes while looking at her reflection in the mirror. These two elements, macarons and eyes, usually have nothing to do with each other, but have common traits. For example, the circle shapes and cold colors in bluebelly, macarons, and eyes create a sense of unity, especially the eyes and a macaron in the center, which have exactly the same color, line, and style of drawing (principle of similarity). Furthermore, using yellow, the complementary color of blue, adds an accent to the poster and enhances the vibrancy of each color. As for the overall composition, there is contrast between the background, such as the person, and the foreground, like typography, in light and dark tones. I made the typography darker to draw attention to the brand name. The elongated rectangle to the left of the brand name uses thickness contrast to avoid being mistaken for letters like 'I' or other characters. (190 words)

  • References
Fig.1-7 Blueberry

Fig.1-8 Pudding 

Fig.1-9 Macarons

  • Feedback
- Make it simple and clean
- Go back to the first sketch because the contrast in color for typography and background is okay.
- the color of the eye and macaron should be the same. There's no need to add details because there's already a connection between them
- Change "c" to "C" and "S" to "s"
- can say line and style also is the principle of similarity
- keep the painting style consistent

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